CMS Data and Analytics Specialist, Medibank
Medibank is dedicated to not just health insurance, but health assurance for all members, and meeting their needs whenever they arise. Delivering on this promise requires an elegant, automated and targeted communications solution for reaching the right customers, with the right offering or follow-up at exactly the right time.
As a member of the marketing team, Frank Caputo helped make this solution possible using SAS and Teradata in-database solutions. Improving campaign creation speed from hours to minutes, optimizing their marketing investment, minimizing reliance on outside vendors – these achievements and more led to massive improvements to campaign effectiveness along with a significant reduction in costs and remarkable increase in revenue.
And luckily for Medibank customers, Frank is no mere mortal.